How To Grow Your Online Business During COVID-19 With The Help Of Semalt's Dedicated SEO Dashboard
Because of Covid-19, the world has quickly rushed into a new normal where everyone does some sort of shopping online. And let's face it, everyone likes it this way. You no longer have to go to a store and wait in line to complete your order. All you have to do is go to the website, find your items through a search bar, put it "in your cart" and "go to checkout". All of the big companies have been taking advantage of this technology for years, which means you (as a small business owner) are falling behind on modern trends. So how can you catch up with the conglomerates of the world?
You could purchase an Ahrefs or Ubersuggest account so you can improve your SEO, but what's the point of making this purchase if you don't understand the material. Trust me when I say this, but an account on those platforms are not cheap. You could hire someone that has been doing this for years, but you will be paying more than if you were to purchase an Ahrefs or Ubersuggest account. What if you hired someone that just graduated with a marketing degree? Hiring people is not a cheap option, and it could become more costly if the rookie marketer that you hire does not perform admirably.
This is where Semalt comes in - we are now introducing our Dedicated SEO Dashboard! Instead of paying hundreds of dollars for an Ahrefs or Ubersuggest account or bringing in a new employee that will need to learn about your business, you can pay $10 per domain name you want to track AND learn how to best take advantage of the vast information presented in this platform. You will get both quality information AND education in one package!
Speaking of education, we should probably go over what SEO is. SEO is the acronym for Search Engine Optimization, which is the art of improving the quality and quantity of user traffic going through your website by studying the content, typography and ways your potential customers interact with your pages. These numbers are accumulated by a search engine's crawlers. Crawlers are designed to move in and out of your website so they can deliver your information to the central database. The central database takes this information and compares it to everything else that matches with the keywords you use on your website. The central database will look at your:
- Incoming Links
- Outgoing Links
- Keyword Density
- Content Age
- Content Relevance
- Time Spent on Page
- Ease to Find Information
Honestly, this list could go on FOREVER! So I am going to leave it here, because I feel that you are getting the point. The central database will literally look at everything when it is giving your page a grade. That grade will determine where exactly you will place when a user makes a search request for the keywords your page is focusing on. A successful implementation of SEO will place a website on the first page of a search engine's result.
So how will this help you? Several studies show that 95% of people will not look beyond the first page of a search engine's result. So if you are not on that first page, there is a HUGE chance that no one will ever find you. That means you will be spending a lot of money on practically nothing. This is why you need to invest in SEO.
While it sounds like a daunting task to reach the first page of a search result, the right tools will help you identify the places that you need to fix. This is the type of information that is hard to find with the naked eye. Now you could pay hundreds of dollars for an Ahrefs or Ubersuggest account, but why do that when you can get the same information AND learn how to weaponize it for $10 per domain name? All you will need to bring is your expertise in your specific field and an open mind to learning how to take advantage of an SEO tool.
Are you ready to get started? If so, great! The first thing you will need to do is sign up. You can sign up through three methods - Google, Facebook or Create an Account. Signing up through Google or Facebook works the same way as it does for almost any other site; you implement your account's information and the Dedicated SEO Dashboard will fill in the pertinent fields with the information in those accounts. If you re'not comfortable with giving Semalt access to these accounts, you can Create an Account and fill this information in yourself. Either way, Semalt made sure it was easy to sign up by implementing a process that is familiar with everyone.
Speaking of making the platform easy to use - to the left of your username is a button that you can use to select your language. Semalt's Dedicated SEO Dashboard can be used in eleven different languages! And to the left of that is an icon of a bubble with three dots in it; this is how you can reach a professional SEO analysts in case you run into an issues with using this platform. A professional SEO analysts will contact you as soon as possible. If you want immediate help, each page has a "View the Page Guide" blue bar that will give you additional information. You can also save it for later and obtain access to it by pressing the light bulb icon to the left of the bubble icon. You should be careful though! You will only be able to go through this information once. It is a self paced guide though, so you can take notes at you leisure while going through this information.
As you are going through the platform, you will notice that Semalt instituted two tracking methods that will help you determine how well your page is operating. There is the pie chart and the three color bubbles.
With the pie chart - each graph will you give a grade anywhere between 100-0. With a grade of 100-90, your site is in tip top shape with this category. 89-50, you should look into making some improvements. And 50-0 means you need to make an overhaul in this area.
For the three color bubbles - Green means you are rocking it, Orange means you can make a few improvements and Red means you have a lot of issues that need to be addressed.
So now that you know how to read the platform, let's dive right into the whole purpose of this article - Semalt's Dedicated SEO Dashboard! Which can be found to the left of the page. The Dashboard has eight options that are all designed to help you quickly get to the bottom of what your website needs to improve.
• Website List
This drop down menu is designed to help you quickly move between the different domain names that you are following in this application. "But i'm a small business owner," you might be saying. "Why would I need to jump to different sites?" Because you will want to study your competition. The more you know about them, the more you will be able to improve on the experience you present to your potential customers. Just remember, it is only $10 per domain name period. This is not a monthly subscription. Can you spare $10 to keep a close eye on your competition?
• Add Website Button
And this is how you fill the Website List's drop down menu. There are three ways you can use this option - type one domain name in at a time, type in multiple domain names or load a pre written list of domain names. Once you put the domain names into the field, you can splice keywords onto them so you can narrow your focus while using the tool.
You will get a quick overview of every domain name you put into the platform. Being able to line all of the domains that you are watching up against each other will help give you an idea as to where you should be focusing your energy. And all you have to do is click on a number and it will take you to its corresponding page.
To help you get a better understanding, I will use an example with two gigantic retail chains - Kmart and CVS. As you can see, Kmart is not performing as well as CVS is, but both chains are sitting in the negatives with their changes. This might be a good time to find a third comparison to see what they are doing right. OR you can reference some of your previous reports on the two giants to track their progress and determine where they went wrong. Now you can line yourself up against them and see what can be applied to your store.
There is so much information in just this one snapshot!
Also known as Search Engine Response Protocol, takes a deep dive into the following items.
- Keywords in TOPS
- Best Pages
All three areas will look at the result you will get right now if you perform a search with your keywords.
• Webpage Analyzer
Here, you will apply the tracking methods that I broke down earlier in this article. The Webpage Analyzer will separate all of your results into the following categories.
- All Audits
- Successful Audits
- Basic Info
It is pretty self explanatory what each section will show you, and it is important to look at all of them so you can get the big picture idea as to what is happening on you page.
This will look at two different types of content:
- Page Uniqueness
- Website Uniqueness
While both of these sound extremely similar, it is important to understand the differences. Page will look at everything on a specific page while Website will look at a specific keyword density on your whole website.
• Page Speed
You will see how fast your page is working on different devices and how you can fix those issues.
• Report Center
This is where you generate reports for your records. The visual aspects of these reports will all depend on which method you choose. You can select:
- Create Report: creates a report based off of a set metric
- Create Delivery Schedule: automates "Create Report" action
- Report Delivery Schedule: emails reports to indicated people
- White Label Template: adds your logos to created reports
- Delivery Template: adds your logos to emailed reports
As a small business owner, you need to learn how SEO works in order for you to keep up with the big businesses that are dominating the market. With the Dedicated SEO Dashboard, you can remain cost efficient without sacrificing quality. And all it will cost you is $10 per domain name. Do you want to improve your chances of making sales online? Then sign up for Semalt's Dedicated SEO Dashboard today!